How I Helped Laundry Sauce Dethrone Tide Pods and Boost Revenue 176%
The Numbers
220% increase in organic traffic year-over-year
176% increase in revenue from organic search
392% increase in total organic keywords
The Challenge
Laundry Sauce is the best-smelling laundry detergent on planet Earth. Unfortunately, most people don’t know they have better options beyond their neon blue sludge that smells like “spring breeze.”
Since Laundry Sauce isn’t on supermarket shelves (yet), we wanted to meet people on the digital store shelf: Google.
Our goal was bold but simple: Outrank legacy brands for high-value, transactional keywords like laundry pods, dryer sheets, and scent boosters.
The Strategy
Cherry-picking high-volume, low-difficulty keywords and churning out blog posts isn’t an SEO strategy—at least not anymore. To compete with billion-dollar brands, we needed a plan that was sustainable, efficient, and profitable.
Laundry Sauce already had high-quality product pages, but they lacked supporting content to “teach” Google that those pages deserved to rank higher. That meant we had to do 3 things:
Identify transactional keywords for the products (laundry pods, fabric softener, scent booster, dryer balls, dryer sheets)
Find informational keywords to target via blog content
Link all of that blog content to the product pages
Instead of haphazardly publishing blogs for the sake of getting traffic, I mapped out keyword “clusters” to juice up the pages that would actually generate sales. Here’s an example:
Transactional keyword: Dryer balls
Informational keywords (AKA potential blog topics):
What do dryer balls do?
Dryer balls vs. dryer sheets
How many dryer balls per load?
From here, I planned an editorial calendar with keyword clusters to complement each Laundry Sauce product.
The Content
Too many SEO agencies publish AI-generated slop on their clients’ blogs. That might get people onto the site, but they’re going to bounce in a matter of seconds—and they’re sure as hell not going to buy anything.
It’s like baiting someone into a gourmet restaurant, then serving them a TV dinner.
Every blog post I wrote for Laundry Sauce met three criteria:
It was more helpful than existing articles on the internet
It was vetted and approved by an in-house scientist
It stayed true to Laundry Sauce’s brand: sexy, confident, and sophisticated
Laundry Sauce wanted to share these blogs via email and social media, so they had to be good enough to be standalone content pieces, not just SEO clickbait.
From a technical standpoint, each blog contained at least 3 links to Laundry Sauce products and at least 5 links to related blog posts. Over time, these internal links helped Google understand the site, which in turn boosted our rankings.
The Results
Within six months, Laundry Sauce claimed the #1 spot on Google for “laundry pods,” soaring past Tide, Gain, Amazon, and Walmart. We also cracked the top 3 spots for dryer balls, dryer sheets, fabric softener, and scent booster.
Here’s a breakdown of year-over-year progress:
Total Organic Traffic: 35,283 → 112,925 (+220%)
Revenue from Organic Search: $151,964 → $419,663 (+176%)
Total Organic Keywords: 1,224 → 6,021 (+392%)
Organic Traffic Value: $4,103 → $15,330 (+275%)
Outperforming brands with multi-million-dollar marketing budgets is pretty sweet. But Laundry Sauce isn’t going on cruise control any time soon. Moving forward, we’ll keep building topical authority, attacking weak points, and refreshing old content so we can keep the traffic (and revenue) coming.